Consumers increasingly want products that are better for the environment. Unfortunately, the language used on packaging does not always make it easy to separate meaningful environmental information from clever marketing.
Terms such as natural, earth-friendly, degradable, green and planet-safe may sound impressive, but they do not necessarily confirm how a product was made or what happens to it after disposal.
This is where greenwashing can become a problem.
What is greenwashing?
Greenwashing occurs when a product, service or organisation appears more environmentally responsible than the available evidence supports.
It may involve vague wording, natural-looking packaging, unsupported claims or environmental imagery that creates a positive impression without providing clear details.
Not every unclear claim is intentionally misleading, but the result can be the same: consumers struggle to understand which products genuinely meet recognised environmental requirements.
Look for specific claims
Reliable product information should tell you more than “this product is good for the planet.”
Look for details such as:
- The material used to make the product
- Whether it is biodegradable or compostable
- The composting environment required
- Recognised standards or certifications
- Clear disposal instructions
- Information about the manufacturer or supplier
The more specific the information, the easier it is to make an informed decision.
Understand the standards
In Australia, two important compostability standards are:
AS 5810: Designed for products suitable for home composting conditions.
AS 4736: Designed for products suitable for commercial or industrial composting facilities.
International standards may also appear on product packaging, including EN 13432 and ASTM D6400.
A standard is more meaningful than a broad phrase because it establishes defined testing requirements.
However, you should still follow local disposal rules. A certified compostable product may meet the relevant technical standard but not be accepted by every council or organic waste facility.
Be cautious with the word degradable
A product that is described as degradable may simply break into smaller pieces.
That does not necessarily mean microorganisms will fully convert the material into safe organic components. Fragmentation can potentially leave small plastic particles behind.
Check whether the product is specifically described as certified compostable rather than relying on the word degradable alone.
Choose products that suit the job
An environmentally responsible product must still be practical.
A bin liner that tears easily may require two or three bags to complete the work of one reliable bag. This increases material consumption and creates frustration for users.
Bonnie Bio’s compostable products are designed to provide practical performance for everyday tasks while reducing reliance on traditional petroleum-based plastic.
The range includes:
- Compostable kitchen and bin liners
- Large rubbish and wheelie-bin bags
- Compostable dog waste bags
- Food storage and multipurpose bags
- Compostable cutlery and food-service products
- Compostable cling wrap and related household alternatives
Selecting the correct size and product type helps avoid unnecessary waste.
Ask what happens at the end
The most important question is not only, “What is this product made from?”
You should also ask, “What happens when I have finished using it?”
A truly useful compostable product should come with clear guidance about the conditions in which it is designed to break down.
Visit Bonnie Bio to explore compostable alternatives and review the product information before choosing the best option for your home or business.
By looking beyond attractive environmental wording and choosing products supported by clearer information, consumers can reward genuine progress and make greenwashing less effective.
